How Traditional Marketing Affects Your Personal Brand - Personal Branding Blog - Stand Out In Your Career

How Traditional Marketing Affects Your Personal Brand - Personal Branding Blog - Stand Out In Your Career The advancements of technology today are changing the face of innovation as marketing materials are making their transition from paper to a digital presence. With this transformation, is it time to rethink the power or  lack thereof   of traditional marketing techniques when strengthening your personal brand? Don’t fret, you don’t have to throw out your business cards, at least not right now. But, there is no doubt that we will soon live and breathe the true meaning of the “digital age.” If you are hesitant to succumb to encompassing an integrated online presence, for whatever the reason, remember one thing â€" truly innovative technology aims to simplify tasks and open new doors of opportunity. One of the founding principles in Marketing 101: knowing your audience and how to reach them properly. Representing you and your personal brand with traditional marketing materials alone simply does not abide by this rule. Consumers and potential customers are online â€" so your brand needs to be there, as well. When it comes to traditional marketing techniques, think of modern, digital marketing as enhancements to the materials you already have. Begin incorporating an online presence to reap the following benefits: Virtual means flexible. Say your personal biography, resume, and work portfolio are moved from paper to your own website. By having your credentials easily accessible online, your materials are now easily editable, as well. Changing, updating, saving, and printing is a time-consuming process, which is why we often carry outdated resumes and brochures. With a personal website, your brand will always be up to date. Branding online allows you to connect. Networking has never been as easy as it is now because of our good friend social media. Now you can “follow” relevant experts in your industry on Twitter, “like” companies in your field on Facebook, and find professionals on LinkedIn. Furthermore, by transitioning your direct mail pieces from the mail box to an email inbox, you now have a better chance of connecting with your audience by including links directing them back to your personal website, product website, and social media accounts. Save money.  We all want to save money, especially in this tough economy. Many people think that technological advancements require more money, but with modern eMarketing, this is not the case. There are many web design platforms, like Wix for example, allowing you to create your own personal website free of charge. The majority of the most popular social media platforms are costless also. Of course, you may find yourself looking into SEO, which is sometimes costly, but there is no better way to create further brand awareness than having a strong online presence, for free. Times are changing and our personal branding strategies have to be able to evolve to meet the demands of consumers. Despite your marketing preferences, remember the most important rule of all: to stay consistent with a unified personal branding platform. Are you feeling the pressure to move your personal brand to the web? How can you make the transition smooth?   Author: Heather R. Huhman  is a career expert, experienced hiring manager, and founder president of  Come Recommended, a content marketing and digital PR consultancy for organizations with products that target job seekers and/or employers. She is also the author of  Lies, Damned Lies Internships  (2011),  #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle  (2010), and writes career and recruiting advice for  numerous outlets.

Denise King with Marc Miller at the Escape the Corporate World Now Summit [Podcast] - Career Pivot

Denise King with Marc Miller at the “Escape the Corporate World Now Summit” [Podcast] - Career Pivot Episode #85 â€" Denise King interviews Marc Miller for the audience of the Escape the Corporate World Summit. Description: Marc shares with the audience how he got to where he is today as a coach, author, and podcast host. He gives case studies from some of his clients and suggestions for action. Key Takeaways: [:57] Marc welcomes you to Episode 85 of the Re-purpose Your Career podcast and invites you to share this podcast with others. Please subscribe, share it on social media, write an honest iTunes review, or tell your neighbors and colleagues. [1:34] Last week’s episode was part two of a four-part series called “Can Juan Repurpose His Career?” Marc will return to that series in a couple of weeks. [1:45] Next week’s episode will cover Marc’s and his wife’s driving to Mexico the last week of June. It will be the next of a series about becoming an expat in Mexico and taking Career Pivot with him. [1:57] This episode comes from when Denise King interviewed Marc during the “Escape the Corporate World Now” Summit. Now on to the podcast… Download Link |iTunes|Stitcher Radio|Google Podcast|Podbean|TuneIn|Overcast [2:07] Denise, the host, welcomes the audience to “Escape the Corporate World Now Summit” and introduces her guest, Marc Miller. Marc gives his bio â€" he is a Baby Boomer, raised to be an employee of a company that would take care of him for 30-40 years. They ‘moved his cheese,’ and it didn’t happen. [3:20] Marc graduated in the mid-to-late 70’s with an engineering degree and went to work for IBM. After 22 years of ‘wandering’ from area to area at IBM, they cut his pension plan. He left to work for a successful tech startup that was quickly acquired by Lucent. [4:34] On July 11, 2002, Marc had a bicycling accident going downhill on a blind turn. He crashed head-first into a vehicle going uphill at about his speed. He broke or dislocated several bones but had no internal or brain injuries. In three days, he was on crutches. In 10 weeks, he was on a bike. In four months, he was flying to China, into the bird flu. [5:43] Marc wondered why he was doing that. His first tech startup left him debt-free and mortgage-free, even after he had put his son through college. He was grateful that his accident gave him more time with his son. After four years at school, his son came back and listened to Marc. [7:06] The year after his accident, Marc laid himself off and got his Math teaching certificate. Then he went to teach high school math. He devotes a chapter of his book to this experience. He wasn’t the best fit for the job and it wasn’t a good fit for him. Years of teaching adults had not prepared him for teaching high school. [7:56] Next, Marc moved to fund-raising for the Jewish Community Center in Austin. That was an interesting experience, but not for him. He relapsed into working for a tech startup. Logitech bought them and it “got really, really ugly, really, really fast.” He timed his resignation to get the optimal financial reward. [9:15] That’s when Marc started Career Pivot, primarily because he had changed careers seven times, using a process for change. That process is a pivot, changing from position to position in incremental steps. [9:57] You can either change a business skill or switch industries using the same skill. It doesn’t work well to try a new skill in a different industry. Marc gives a case study of a successful pivot done over years. [11:58] When Marc came out of teaching and went back to a startup he was feeling lost. He watched his friends still at IBM and other companies who were being spat out in their early 50’s, and they were totally lost. Marc joined the board of LaunchPad Job Club and wondered who was helping his generation. [12:42] When Marc started at the startup LifeSize, the great recession of 2008 hit. He searched for career books or a career website for Baby Boomers. Marc found nothing. Marc hired a student intern to do some Boomer research. Boomers were expected to retire. State pensions are in debt. Most Boomers will not retire. [14:21] Marc wants to work on his terms at something he loves. He launched the Career Pivot Brand in 2012 because nobody else was addressing this problem. Even still, a Google search today shows Career Pivot to be the only site focused on Boomer careers. [15:58] For hundreds of years new technologies have replaced old technologies in a form of creative destruction. It used to talk 50 years, now it happens quickly. Think what the iPhone has done to cellular and what Amazon has done to retail. [17:10] Marc has a creative destruction workshop he gives. He explains how to stay ahead of the creative destruction. Your growth will be funded by you. No one’s going to take care of you, anymore. You have to stay on top of things. [19:59] In the corporate world we play roles. If we do it long enough, we believe the role. Marc explained how he behaves as an extrovert, because it pays, even though it exhausts him. [21:13] Marc uses the Birkman Assessment for clients one-on-one, to poke them while assessing them. The assessment shows not only how you behave in an area, but how you want to be treated in that area. [21:49] Marc describes case studies of structured anarchists. They love order, so long as it is their order. They are good at fixing stuff. Then they want to move on to something else. [23:49] Marc continues explaining how the Birkman Assessment analyzes your worst and best times in your career. Then it covers your needs. The idea is to get you very self-aware about what you want. [24:41] Our environment and who we work with are more important than what the job is. If it’s the right environment, it probably will be a job you want to do. [26:26] Marc suggested to one client to go find a problem to solve. The problems he solves will lead him in the direction he wants to go. What drives you? What gets you up in the morning? [27:37] Most Boomers need to find something they want to go do, with a financial element to it. There’s a balance between what you want to do, and what society will pay you for. Marc does not think anyone would pay him to be in a band. [28:55] Quiet, by Susan Cain talks about restored niches. Some people need to exercise, some pick up a book to read, or write or draw something. [31:08] Marc opens how much the Birkman Assessment revealed about him. Marc is very, very low-change. Don’t interrupt him, and don’t get in the way of his schedule. Marc had to make some changes. [31:59] Birkman’s category of “organizational focus” helped Marc to understand his personality compared to other people. Marc has a client he describes as a square peg because his scores are so different from others. [32:58] Denise relates to not fitting in. Her mother was an artist, and her father was an investment banker. Denise sees that there was no combining those two roles in one job. [33:54] Technology has created a lot of activities. For instance, recording a podcast. That was not widely available a decade ago. PCs, the internet, and telecommunication are easily affordable. Be open to new roles that were never available. [35:12] Marc’s parting words: You need to keep an open mind. You need to know who you are. For those born in the 50’s and 60’s, there is a ton of data (based on life experiences). When have you been happy at work, and why? What didn’t you like to do, and why? Don’t repeat familiar experiences of the past. Run to a role, not away from it. [36:06] Marc presents some free offers of content from CareerPivot.com. [36:51] Marc says you can either walk off a cliff, let someone push you off the cliff, or best yet, plan the trip and wear a parachute. Plan your career. [39:39] Check back next week, when Marc will air the episode recorded during their trip to Ajijic, Mexico. Mentioned in This Episode: Careerpivot.com Careerpivot.com/Juan IBM Jewish Community Center of Austin LaunchPad Job Club LifeSize iPhone Amazon The Birkman Assessment Quiet: The Power of Introverts in a World That Can’t Stop Talking, by Susan Cain Please pick up a copy of Repurpose Your Career: A Practical Guide for the 2nd Half of Life, by Marc Miller and Susan Lahey. The paperback, ebook, and audiobook formats are available now. When you have completed reading the book, Marc would very much appreciate your leaving an honest review on Amazon.com. The audio version of the book is available on the iTunes app, Audible, and Amazon. Marc has the paid membership community running on the CareerPivot.com website. The website is in production. Marc is contacting people on the waitlist. Get more information and sign up for the waitlist at CareerPivot.com/Community. Marc has four initial cohorts of 10 members in the second half of life. They are guiding him on what to build. He is recruiting members for the fifth cohort who are motivated to take action and give Marc input on what he should produce next. He’s currently working on LinkedIn, blogging, and book publishing training. Marc is bringing someone in to guide members on how to write a book. The next topic will be business formation and there will be lots of other things. Ask to be put on the waiting list to join a cohort. This is a unique paid membership community where Marc will offer group coaching, special content, mastermind groups, and a community where you can seek help. CareerPivot.com/Episode-85 Show Notes for this episode. Please subscribe at CareerPivot.com to get updates on all the other happenings at Career Pivot. Marc publishes a blog with Show Notes every Tuesday morning. If you subscribe to the Career Pivots blog, every Sunday you will receive the Career Pivot Insights email, which includes a link to this podcast. Please take a moment â€" go to iTunes, Stitcher, Google Play, or Spotify through the Spotify app. Give this podcast an honest review and subscribe! If you’re not sure how to leave a review, please go to CareerPivot.com/review, and read the detailed instructions there. Email Marc at Podcast@CareerPivot.com. Contact Marc, and ask questions at Careerpivot.com/contact-me You can find Show Notes at Careerpivot.com/repurpose-career-podcast. To subscribe from an iPhone: CareerPivot.com/iTunes To subscribe from an Android: CareerPivot.com/Android Careerpivot.com Like what you just read? Share it with your friends using the buttons above. Like What You Read? Get Career Pivot Insights Check out the Repurpose Your Career Podcast Do You Need Help With ...

Happy at work slides - The Chief Happiness Officer Blog

Happy at work slides - The Chief Happiness Officer Blog Click here to download the slides from my presentation at the MCT HR conference in Istanbul on february 23 2006 (8 Mb .ppt-file). A big thank you to everyone who participated! If you have any comments or questions, please write a comment here and I will try to answer. Thanks for visiting my blog. If you're new here, you should check out this list of my 10 most popular articles. And if you want more great tips and ideas you should check out our newsletter about happiness at work. It's great and it's free :-)Share this:LinkedInFacebookTwitterRedditPinterest Related

Chronically cranky at work Four steps to help you - Hallie Crawford

Chronically cranky at work Four steps to help you According to a recent Gallup Poll 70% of the country’s full time workers hate their jobs, GallupSurvey and need some positive ways to make a change. If you’re one of the 70%, here’s what you can do to take action on your situation… 1. First don’t be too dramatic. We’ve all seen YouTube videos of people quitting their jobs by jumping out of a plane, or dancing on the desks: https://www.youtube.com/watch?v=xcv82ntxJO8. The very first thing you need to do before you take dramatic action (especially in case it’s not needed!) is to take some time to assess how bad it is. Is this a phase or is it a long term sense of dis-satisfaction? Get a sense of which scenario it is before you do something drastic. We’re not discounting drastic action, sometimes quitting your job can be the best thing you can do! But other times a course correction is needed as opposed to a complete career make-over. So figure out which one’s needed for you. 2. Be rational. We get emotionally worked up when we’re unhappy at work â€" understandably. I was there, I was crying in the bathroom every day and tried shopping to help me feel better (it didn’t work.) The second thing to do is to break it down. What is wrong with your job? Make a list. Then make a list of what’s right â€" there actually may be a couple of things, not many perhaps but some. See if you can come up with a list of both. Do you just have a bad boss but everything else is great? Or do you like your industry but the culture at your organization is the wrong fit? You may be in the right career, but at the wrong company. Write down what makes you unhappy so you can see it in black and white and analyze it â€" how many things are on the list? Review it rationally Is it 10 things or just two things? 3. Have coffee with a friend and make a plan. Depending on your answers to the above, make a plan. Is a big change needed or a small one? Do you need to define your career direction or do you know what you want to do instead? Create the plan then think about what you can do right now to feel better at your job, even if it’s small changes. The sooner you focus on your future and are able to be happier where you are now, the more energy you’ll have towards moving forward. 4. Be practical and passionate. Identify your career values, and what would be rewarding for you in a career. This is the passionate or heart piece of the equation. But also look at the practical side, the talents/skills you want to use, the work experience you currently have so you’re qualified for the next position you’re considering. People tend to err on the side of one or the other too much. They take a job just for the money. Or they follow heart and end up burned. Take it step by step and balance the two. Job Coach P.S.  Are you in the ideal career for you?  Find out if you’re in the right career with our  Ideal Career Quiz.

How to Use PowerPoint To Write a Resume and Cover Letter

How to Use PowerPoint To Write a Resume and Cover LetterYes, Powerpoint on Writing a Resume and Cover Letter is a little technical, but for the average person who has never even heard of Powerpoint it is not a big deal. If you're a power user or an Excel junkie, you might want to read this piece of advice: use PowerPoint. PowerPoint is the only word processing tool that can compete with Microsoft Word in terms of being both powerful and easy to use. For the average person, Microsoft Word will always be the best tool available, and as such, Excel is usually ignored.How do you write a resume and cover letter using PowerPoint? It's simple: Use PowerPoint to create your first document, and have someone else create your cover letter. After you've created the first document, then you're ready to go!First, select your template from the navigation bar at the top of the PowerPoint presentation. You may also want to check the 'Creator' section of the template to see if it already includes the information you need to include. Since you're using PowerPoint for the purpose of writing a resume and cover letter, chances are you'll be able to modify your template to include all the essential data that will make the job interview process successful.Next, it's time to get down to business. In the navigation bar at the top of the PowerPoint presentation, select 'Generate', and follow the instructions to customize your templates.After generating your templates, go to 'Cover Letter' and customize your document by choosing the particular field you wish to address. Choose a specific subject matter and format for your resume, and you're all set!You'll notice that you're doing the same things that you would doif you were actually composing a resume and cover letter. With your PowerPoint content and template, you'll write your cover letter in Microsoft Word and include a template to automate the process. After you've entered all the important information you need, you'll then save it as a Word document.Use PowerPoint on Writing a Resume and Cover Letter as a mechanism to automate the process of creating a resume and cover letter. Remember, be organized!

The Writing Private Equity Resume Pitfall

The Writing Private Equity Resume Pitfall Choosing Writing Private Equity Resume Your personal equity cover letter needs to be brief (never more than 1 page) and simple to visually scan. It is a significant document that is often abused through using unfocused, irrelevant content. The most suitable data in the proper format receives the task done. When you've been in the business for more than 4-5 decades, you'll likely have to incorporate a different collection of Transactions, which is likely to make your entire resume 2 pages rather than 1. The Debate Over Writing Private Equity Resume Though the reality stays that you want to extend a personalized contact and not only backup as is. You can't use a form cover letter strategy. To summarize, a great cover letter is a chance to stick out amongst the crowd. Additional express appreciation for the occasion to produce the application. The Good, the Bad and Writing Private Equity Resume You always ought to be sure your cov er letter has an attractive and professional look. The major body of the Private Equity cover letter gives an arena where you could give additional information about your career. Every detail is going to be picked apart. Last, you either must give more information about your performance, or details about how you picked stocks so you may make it appear relevant. Writing Private Equity Resume Help! Any period of unemployment has to be accounted for, states McManus. As a consequence, your education also needs to be prominently displayed in your resume. If you would like to break into private equity, you must be well-practiced in the technical characteristics of the interview. Private equity is extremely competitive and they wish to employ winners, states McManus. The War Against Writing Private Equity Resume Knowing the distinction between a resume and courses vitae is much more crucial before picking a template. Creating your resume is vital. That, definitely is a simple un dertaking. The Writing Private Equity Resume Pitfall By doing this you maximize the probability of landing the desired job! Along with that, you may also point out the skills that you learned along the way and the way they are sometimes implemented in the position that you are applying for. As you do that, make sure they are about the position which you're applying for. In reality, even if this position is an excellent fit for you, you might have just thrown away your chance for an interview. There are numerous set of internet templates on the internet. Go browse the web, which means you would find it possible to boost your ideas with lots of of scrapbook templates offered that you reference from. Furthermore there are many pair of internet templates readily available online. There are many places online where it's possible to acquire at no cost. Choosing Writing Private Equity Resume Is Simple Job aspirants ought to watch out for a resume template as an alternative to a courses vitae template. Capitalize on your strengths and the way you aspire to add value in a new function. How to Apply to Jobs Online the RIGHT Way When you're trying to find a new job, it's very tempting to attempt to find shortcuts in the approach. Choosing Writing Private Equity Resume Odds are you might wind up not including some critical places and including different individuals that aren't that needed. If you absolutely must, you may use periods.

Working as a Mechanic No Degree, No Problem - Work It Daily

Working as a Mechanic No Degree, No Problem - Work It Daily This is a true story as told to DiversityJobs Street Smarts, where you can find career interviews for the job you’ve been looking for. Visit to find an interview in your desired field today. I am a mechanic at Walls Garage in Greenwood, Mississippi. I have been working there since 1982. I fix a variety of cars, motorcycles, and small motor vehicles. We handle all kinds of problems from basic preventative maintenance to massive automotive repair. The most common misunderstanding about what we do is that all mechanics have encyclopedic knowledge of every car ever made. In reality, we own manuals for different makes and models of cars that help us navigate tricky repairs. For something relatively routine, like an oil change, we do not need to use the manuals very often. For something more complicated, like re-installing airbags, we routinely get out the manuals to make sure we are doing the work according to manufacturer specifications. I would rate my job as an eight. As a kid I loved working on cars, and today I get to do it full-time. I wish I had more control over my work hours - especially not having to work on Saturdays - but I enjoy my job a lot. I immediately started working as a mechanic after graduation. Some people go to a vocational or technology school to learn about automotive repair once they graduate from high school, but I went straight into fixing cars because I already knew a lot about them. I knew the owner of the garage, so it wasn't a problem to get a job there after graduation. I gradually got more hours as I worked longer and proved my skills. If I could go back, I might have gotten a certification in diesel repair - working on big trucks earns more money than regular cars. One time I installed a transmission backwards on a foreign car and it completely destroyed the drive train. It was an expensive repair and required an extra two weeks to fix. I was pretty embarrassed that day. I once had someone offer to pay for repairs in cookies and pies! She was a very sweet older woman who lived on a fixed income. She needed a relatively minor repair, so we donated the labor for free. It really helped her out in a tight spot. I enjoy working with my hands and helping people keep their cars in excellent condition. I feel good when I solve difficult problems with cars, like finding something wrong that other mechanics had overlooked. Customers can be extremely demanding sometimes. We occasionally have people bring in cars for service then insist we broke something in the car during repairs. They are usually just trying to scare us into providing free service. My job is not very stressful. We take our time and try to do a good job on every repair. I maintain a healthy work-life balance. I make about $63,000 per year. I think I am paid enough, and I feel so thankful to have that salary without a college degree. Be prepared to work few hours at a garage when you first start. My first few years of work were a steep learning curve, and only after I proved myself did I start getting better hours. I would like to buy the garage and run it myself. I haven't done it yet because the machinery and parts are so expensive, but I would love to own my own business. Mechanic working image from Stockvault Have you joined our career growth club?Join Us Today!